Whenever I buy a song on iTunes, i always check to see if there's a DRM version first, as I greatly support the idea of DRM free music. Unfortunately, it would take a lot of people insisting that they get DRM free media to ultimately end the use of DRM, since the average person typically just deals with it. Of course, then again, if you can see/hear anything that is protected by DRM, then it's really not that hard to re-record it.